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Reading is the cheapest form of entertainment. There is no electricity involved, of course other than printing the book. There are a myriad of stories, interesting knowledge learnt and new insights and perspectives gained.

However due to more and more ‘fast’ media being produced, slower media like reading are being pushed aside. Fast media includes, movies, internet and many other rapid information disseminating mediums to come in the near future.

It has come to a point where there are people who gave up reading completely. Nonetheless, there are benefits that reading can bring us which its counterparts cannot.

These are the reasons why you should find time to read.

1. Enhances the 5 senses 

Merely reading a word reflecting a color or a scent immediately fires up the corresponding section of the brain, which empathizes with written experiences as if they actually happened to the audience. This is why when you are reading, you will feel that you are actually in the scene as described in the book. It is also one of the main reasons why many find reading pleasurable.

There are researchers who believe that this might very well help sharpen the social acumen needed to forge valuable relationships with others. With enhanced sensory skills, perhaps you will become more efficient to pick up hints from babes?

2. Activates lifelong learning 

In correlation with the previous point, sensual stimulation makes it easier for aging brains to keep absorbing and processing new information over time. That is to say, with enhanced senses, the brain is more efficient in capturing information. This is possible because the occipital-temporal cortex essentially overrides its own programming and adapts to better accommodate written language.

Brain is like a muscle, the more you use it, the better it is.

3. Better skill retention

Reading acts as some sort of a “shield” against mental decay, allowing the body to continue through the motions even when facing temporary or permanent challenges. Readers will have a heightened ability to retain their cognitive skills over their peers who prefer other media. These other media includes internet, television programmes and even mobile phone apps. 

4. Better verbal abilities

From the big picture, readers tend to display more adroit verbal skills than those who are not as fond of reading. However, it must be noted that this does not inherently render them as better communicators. Still, they do tend to support higher vocabularies, which increase exponentially with the volume of literature consumed, and may discern context faster.

5. Increases knowledge

It makes sense to know that heavy readers display greater knowledge of how things work. Of course, nonfiction books obviously tend to send more facts, but i am sure fiction certainly can hold its own in that department as well.

6. Higher test scores

Some students don’t perform well on tests despite their prodigious abilities and the amount of effort they have put in. But in general, findings reveal positive correlation between pleasure reading and better scores. As examinations are focused on analyzing reading, writing, and verbal skills, only by reading can one achieve better results and to ace the papers!

7. Reduced stress levels

According to a 2009 University of Sussex study, picking up a book could be one of the most effective strategies for calming down and to relax yourself. Refer to this link: http://www.telegraph.co.uk/health/healthnews/5070874/Reading-can-help-reduce-stress.html

8. Improves thinking

Fully engaged reading sessions actively engage brain parts that are responsible for thinking critically about more than just texts. By reading a line, or to read between the lines, you will need to think of the possible contexts and the reasons why is it so. In fact this explains this point why it helps to improve not just thinking, but critical thinking

9. Better reasoning

By reading through what is written by the author, you are actually going through the thought-process of the author. In this way, you are learning the mentality of the author when he/she is writing this. Literary intake will positively influence your logic and reasoning so long as you are reading some good material. 

So what are you waiting for? Or are you actually waiting for the 10th reason? Read today! 🙂

In case you forget, or have known already, I decided to write it down to serve as a reminder for all. Comment on my post if you feel that there are other points to be listed, or other perspectives.

1) List Building –

Staying in touch with your prospects and customers is very important. And since every single person in the world has an email address and contact number, building an list is one of the cheapest, most cost-effective solution for doing that.

So when to start?

Right now! Start building your email list today.

You will need a database of contacts, a network of people so that the word gets out there fast. Without them, there will be no returning customers.

2) Content –

You will need well written content to get more customers coming back and for that, content is King. This should be the focus of the site. If there is no content worth reading or seeing on the site, then people will not bookmark and return to your site.

The “if you build it, they will come” saying works to a point, but people will still want to read and explore to understand your site better. These content can be in the form of writings, posting or graphic posters. Nonetheless, make sure content is never undercut in favor of other aspects of the digital campaign.

3) Generating Traffic –

Generating traffic is THE biggest obstacle online. Some businesses got to be so successful on the internet, while others are not. Their success did not come by luck, but it came by knowing how to market effectively on the internet.

Not to mention, shouting out on Facebook or twitter is another method too. But still, it is more efficient if you can market your blogshop well.

4) Google Ranking –

After learning how to generate traffic, it is necessary to learn how to generate traffic. It is true that for an online business, Google helps to direct traffic to your site.

Google PageRank, which is largely based upon the number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google search results.

These can be googled easily by googling “Google Page ranking”. Click here to check your page ranking

5) Mass Traffic – 

Web traffic is the amount of data sent and received by visitors to a web site. Since the mid-1990s, web traffic has been the largest portion of Internet traffic.

Traffic is one of the most important elements in the success of your website. It won’t matter if you have the best website on the Internet if no one ever sees it!

Yet after learning to generate traffic, checking page ranking online, it is necessary to increase the traffic to such that there will be a massive traffic everyday.

Sales is a number game. If 10% of your visitors are your actual buyers, then more visitors is equivalent to more buyers isn’t it? 10% of 100 << 10% of 1000,000,000. Do the math. 🙂

 6) Referrals –

This point is  extremely important. Without referrals, business will wither and die.

It is not the same as building a database as mentioned in point 1. These referrals could be people who bought from you, or people who communicated with you. It is very important to keep them close to you, so that they will return back for more purchases.

All in all always remember, doing up a blogshop or setting up an online business should be fun. It is a way of communication and networking with like-minded people who are also interested in the same product. Except this time around, you are talking to them as a seller and you are able to provide them with a service. How much your online business can provide you depends on how well your service is.

Good luck. ^ ^