In case you forget, or have known already, I decided to write it down to serve as a reminder for all. Comment on my post if you feel that there are other points to be listed, or other perspectives.
1) List Building –
Staying in touch with your prospects and customers is very important. And since every single person in the world has an email address and contact number, building an list is one of the cheapest, most cost-effective solution for doing that.
So when to start?
Right now! Start building your email list today.
You will need a database of contacts, a network of people so that the word gets out there fast. Without them, there will be no returning customers.
2) Content –
You will need well written content to get more customers coming back and for that, content is King. This should be the focus of the site. If there is no content worth reading or seeing on the site, then people will not bookmark and return to your site.
The “if you build it, they will come” saying works to a point, but people will still want to read and explore to understand your site better. These content can be in the form of writings, posting or graphic posters. Nonetheless, make sure content is never undercut in favor of other aspects of the digital campaign.
3) Generating Traffic –
Generating traffic is THE biggest obstacle online. Some businesses got to be so successful on the internet, while others are not. Their success did not come by luck, but it came by knowing how to market effectively on the internet.
4) Google Ranking –
After learning how to generate traffic, it is necessary to learn how to generate traffic. It is true that for an online business, Google helps to direct traffic to your site.
Google PageRank, which is largely based upon the number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google search results.
These can be googled easily by googling “Google Page ranking”. Click here to check your page ranking
5) Mass Traffic –
Web traffic is the amount of data sent and received by visitors to a web site. Since the mid-1990s, web traffic has been the largest portion of Internet traffic.
Traffic is one of the most important elements in the success of your website. It won’t matter if you have the best website on the Internet if no one ever sees it!
Yet after learning to generate traffic, checking page ranking online, it is necessary to increase the traffic to such that there will be a massive traffic everyday.
Sales is a number game. If 10% of your visitors are your actual buyers, then more visitors is equivalent to more buyers isn’t it? 10% of 100 << 10% of 1000,000,000. Do the math. 🙂
6) Referrals –
This point is extremely important. Without referrals, business will wither and die.
It is not the same as building a database as mentioned in point 1. These referrals could be people who bought from you, or people who communicated with you. It is very important to keep them close to you, so that they will return back for more purchases.
All in all always remember, doing up a blogshop or setting up an online business should be fun. It is a way of communication and networking with like-minded people who are also interested in the same product. Except this time around, you are talking to them as a seller and you are able to provide them with a service. How much your online business can provide you depends on how well your service is.
Good luck. ^ ^