With so many books now published on Amazon, in particular, the competition to attract book buyers is fierce.
While there are countless sources of advice and marketing tricks on how to sell ebooks and books online on Amazon, the most important factors of all are to have a good product and to attract positive attention to your books. Likewise, if you have published more than a couple of titles, perhaps it has been some time since you analysed what you are really doing to attract attention.
As with all things Internet, change is the only constant, so while certain approaches may have been successful a year or so back, it is not necessarily true that they are working now.
These summarises the external factors why BooksAvenue not selling books now. It’s true that BooksAvenue started with book sales. Yet it is not sustainable in Singapore from different perspectives. Rather to paraphrase this, it is totureous and inefficient to compete with online retailers as well as physical bookstores. That competition itself, is an uphill challenge for us on many levels.
The other factors also include the buyers’ willingess to spend which resulted in profit margins, the book conditions, economic of scale, as well as the availability of title choices.
At the end of the day, it defeats the fundamental purpose of BooksAvenue: Bringing people closer to literature and art. We rather be building bridges to minimise the gap between readers and books efficiently, than to exhaust our resources to fight against profit driven business and corporations.
With a more focused and specialised scope, BooksAvenue believes that this will be the better way to bring people closer to the world of books.