Reading is often recommended as a good pastime and a way to widen one’s mind. Sadly, though, today’s world is so filled with other alternative forms of recreation that people rarely have the opportunity to pick up a book and spend a couple of hours devouring its contents.
What we have plenty of, we take for granted. In earlier centuries, reading was confined to a priestly elite, with the rest of the laity deprived of even the skill of recognising letters. This was due in part to the cost of book-making. Early books were made of leather and parchment. They were sewn by hand and the words copied manually by meticulous scribes. Hence, owning a book was beyond the means of all ordinary folks.
In the past, unscrupulous political and religious leaders made use of the ability to read, or the lack of it, as a short leash with which they tyrannised the masses. Those who took up reading were punished, most times with execution, for fear that they might actually start thinking for themselves and expose some shortcoming of the governmental powers.
Latterly, comes about a problem of fake information being disseminated virally, misleading and misinforming the masses. Questions about Facebook’s role in spreading fake news were raised almost as soon as Trump shocked the world with his victory. BuzzFeed and other news sites began publishing reports about how a small town in Macedonia turned fake election news into a cottage industry.
It appears the authors of the fake news reports had no partisan agenda. They were just in it for the money. One creator claimed he could make US$10,000 per week in ad revenue from stories that were shared among Trump supporters.
US$10,000. Think about that!
Not to mention, during the campaigning with all the noises around, it’s not too difficult to get bits and pieces of truth, concocting all into something believable and official.
With no direct censorship or any authorities answerable to, this is very good money. Maximum benefits with minimum effort. Simply send it out, watch the numbers grow and count the advertising revenue increasing at an exponential rate.
BooksAvenue started as a site to garner all book lovers to come together, sharing interesting articles, videos and titles. And in the recent years, we have also started a forum with humble intentions to provide an avenue for the reading community to do book swaps and other related interests.
Although the team behind BooksAvenue are a group of non-US citizens (Singaporeans here), we do follow the recent US elections with great concerns and zest. Whether it fake news got a role in tilting the odds in favour of Trump, it is not important anymore.
What more important are 2 things of greater importance; political stability and economic progress. Not just for US or Singapore, but in terms of the regional and global context. We would be happy to elaborate more, but perhaps in another post in another day.